Europe’s media sector does not need cash per se. It needs to adapt not only to ever-changing technologies, but also to a moving political environment and new reader habits. In this context, a smart alliance of private and public funders is necessary to act nimbly. With this in mind, the European Journalism Centre and Fondation EURACTIV brought together on 23 October 2018 some 40 representatives of philanthropic foundations, EU institutions and the media sector.
Y a-t-il une stratégie européenne des médias ? Celle-ci est-elle essentielle pour la santé de l’UE et de la démocratie ? C’est par un consensus clair entre les participants que s’est ouverte la conversation conviée par l’Organisation Internationale de la Francophonie et la Fondation EURACTIV, le lundi 15 octobre 2018. Le contexte est clair : face aux multiples défis auquel est confronté le secteur des médias, l’innovation technologique est clé. Sur la base du rapport The Future of Media
The event “Disinformation – the playbook and how to fight it: 2018 Brussels DisinfoLab”, co-organised by EUDisinfoLab and the Atlantic Council, took place on 11 April 2018 and brought together 80 participants and high-level experts. The goal of the event was to shed light on disinformation operations not only in the EU, but also globally. Disinformation, just as “fake news” among the population, is a buzz word among Brussels officials and experts. There is a consensus that it’s a priority for Western societies to fight it, but often without an understanding of the complexity of the issue.
In January 2018, we organised an interactive workshop showcasing the results of the CODES project co-funded by “Europe for Citizens”. On this occasion we discussed solutions to engage local media and citizens, and to combat misinformation. Through public debates in 6 different countries, the CODES project identified the sources of public Euroscepticism and subsequently developed tools to communicate EU policies in local environments. The main project output is an innovative communication strategy based on a bottom-up approach (read here the policy brief: Being active, less formal and going local: Adjusting communication strategy).
Key MEPs Elmar Brok and Mercedes Bresso, top media practitioners and academics led a discussion on the future of media cooperation and innovation on 26 September 2017. In the end, the conference confirmed that cross-border on-the-job exchanges and training are pioneering tools to tackle the crisis of the European media sector. The basis of the concept is essentially to exchange up-and-coming professionals (“rising stars”) to develop innovative and sustainable solutions. The ultimate goal is to share best practices among senior media management.
Fondation EURACTIV organises policy stakeholder events in Brussels. Usually, we host panel discussions moderated by a relevant expert, with 4-10 speakers representing a multitude of European actors; for instance: the European Commission, the European Parliament, Member States, the media sector, civil society, industry and think tanks. In addition, we gather high-level participants from all EU institutions, including MEPs, European and national-level associations and organisations; but also private companies, NGOs, think tanks, academia and media. We use different formats: conference, fishbowl, roundtable, hackathon…
We also promote debates and sharing of best practices, through training programmes and interactive workshops. In particular, we provide extensive training for both its team members and young journalists from third party organisations. Clients and potential clients can be assured that any speaker or moderator nominated by Fondation EURACTIV is well-trained in the art communicating. Furthermore, in cooperation with our partners, universities and foundations, we organise lively discussion groups. These groups aim at involving all participants, developing skills and stimulating innovative approaches.