The Stars4Media exchange programme aims at reinforcing the skills of media professionals. Moreover, it bridges between different European media to speed up innovation in the media sector.
“Stars4Media is to media professionals what ERASMUS is to students!”
See the project brochure
Challenges facing the media sector in Europe
This project is responding to the needs identified by the #Media4EU research project. According to this analysis, media professionals often fail to communicate across “silos” (i.e. commercial, editorial, communication, social media, IT); but also, most importantly, they often fail to communicate across borders.
In particular, within most traditional media, top management lacks the skills to lead fast changes across editorial & commercial boundaries. Therefore, they need to deepen their social media knowledge and to support the shift towards online and events products.
European media networks have been created recently, but they often do not include a social media strategy and sustainable revenue models. Moreover, most media companies do not have enough resources to set up their own skill-building exchange and innovation programmes.
A solution to boost media innovation
Stars4Media will encourage innovation through skill-building activities between media outlets with a common interest (“like-minded”). This project will deepen key skills, such as: use of social media, video pitch, reporting techniques, online advertising; as well as cooperation and negotiation with social media platforms, sponsoring, and public funding bidding.
The participants will be young media professionals (“rising stars”) from editorial, communication and commercial fields, with solid anchoring in their organisation. This exchange programme is divided in 5 steps:
- Creation of “thematic waves”: pairing like-minded media around a common topic
- Pre-selection of the participants based on profile and compatible ideas
- Match-making workshop to identify cooperative projects between paired media (1 week)
- Exchanges of media professionals between pairs of European media (2 months on each side)
- Development of innovation projects, sustainable business models, and follow-ups
This project was voted by the European Parliament into the 2018 EU budget. This, hence, demonstrates its relevance and quality (see the list of moral supports, including 15 MEPs). Following the bidding procedure, EU-funded exchanges might start around the beginning of 2019.
What is a “thematic wave”?
A thematic wave is an exchange round focused on a specific topic. Paired media will produce contents and develop projects around this topic.
Different thematic exchanges will bridge like-minded media, that is to say media dealing with same politics, same technology field, same target group or same topic. Moreover, each wave will concentrate on a specific area. Some key topics can be, for example, climate change, development policy, Eastern Europe, data and investigative journalism, etc.
Why sponsoring a thematic wave? What are the benefits for your organisation?
We also offer organisations and companies the opportunity to sponsor a thematic wave on a chosen topic or interest. Hence, you could finance one of the first waves, and become a pioneer. This could bring several benefits to your organisation, namely:
- Increased visibility on key European media and awareness of your brand by exposing your logo in the published outputs
- Promoting your topic in the European policy agenda
- Reaching key target audiences: media professionals and policy makers
- Supporting journalists that write on a given niche and thus ensure sustainable coverage of this topic
Media stakeholders and experts involved: see the list of moral supports.